Its always difficult playing in a saturated market especially in technology, and data is certainly no exception to this. As I continue to explore the data space from a strategic view it seems that a vendor appears each week offering users new ways of accessing their content.
For many new organizations the approach taken is to look at the best solutions out there, take elements from them all and deliver a combination of leading features to the customer. While I’m sure people could criticize this approach its also important to understand that you don’t always have to reinvent the wheel to deliver revolutionary products.
If there was one company that personifies this it would be Apple. Apple were not the first to market with an MP3 player, a smartphone or tablet computer however they took the best aspects of all of them, added their own special sauce and delivered products that made a difference by hitting the right marks.
With data, AppSense took a similar approach. While many organizations are eager to provide cloud solutions and new data stores in attempts to enable new ways of accessing content we instead chose to take what worked for users today and enhance it. Enterprise users already have established workflow for many of their tasks and for them; their content is stored in certain ways, which they’re not eager to change.
With this in mind, it’s also difficult to ignore that demands are being made to enable easy access and provide seamless integration with new devices – something that many cloud data providers are having great success with. With DataNow we wanted to provide all of this great functionality while still preserving the other things that users like namely consistency and workflow.
With DataNow, organizations can leave their data where it is, not having to move a single user file, but can enable all of the benefits that would be expected from any leading cloud solution. This unique offering provides enterprise organizations with an ability to bridge the gap between flexibility and workflow without the headaches of relocating user content.
Over the next few weeks, I’ll provide some strategic insight behind a number of our features and functionality and hopefully give you a glimpse into how we consider the user, to be the center of everything we do. [JW]