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Citrix Press Release: AppSense uses Citrix GoToMeeting to boost sales.

Posted by Gareth Kitson on February 03, 2010  /   Posted in Uncategorized  /  0 comments

I opened my Google Alerts folder this morning and was pleasantly surprised to see an alert for ‘AppSense’ being part of a Citrix Press Release. The announcement focuses on our extensive use of Citrix GoToMeeting and GoToWebinar technologies to interact with colleagues between our global offices and of course customer and partner interaction also. Below is a copy of the Press Release:

AppSense Boosts Sales and Engagement with IT Managers Using Citrix Online’s GoToMeeting

Leading provider of user environment management solutions utilises online meetings to collaborate, demonstrate and present

Chalfont, UK.2nd February, 2010: – AppSense, a leading provider of user environment management solutions (UEM), has boosted its sales efforts and market expansion plans by using Citrix® GoToMeeting® to engage online with enterprises and their IT departments worldwide. The easy-to-use online web conferencingtool has also delivered 40 per cent cost savings due to the all-you-can-meet, flat-fee pricing model. AppSenseis using GoToMeeting to present the AppSense product portfolio to prospects and hold briefings with existing customers and partners. The reliability and rich features of the online meeting tool are enabling AppSense to provide flawless demonstrations of its technologically advanced solutions and hold sessions with multiple participants no matter where they are located. GoToMeeting features AppSense is using to maximise the effectiveness of its online collaboration approach include:

  • Annotation tools – to draw, highlight and point to items of interest on the screen
  • Sharing capabilities – to instantly change presenter or share keyboard and mouse controls
  • One-click meetings - that can be set up on the fly or scheduled via easy integration with Outlook
  • Total audio - so participants can join via VoIP, phone or a combination of the two

“We spend a lot of time interacting with our prospects, customers and partners and being able to visually demonstrate new products and technologies is so much more effective than explaining it in words,” said Angela Cunvin, Marketing Manager. “GoToMeeting allows us to quickly and easily jump onto impromptu web meetings to talk through more technical aspects of our products, which makes the job of our staff a lot easier and their time more productive.” With a focus on global expansion, AppSense has also rolled out GoToMeeting to its travelling employees, who need to collaborate with each other while they are on the road, as Angela Cunvin explains: “Real-time communication is key for our staff to work productively and effectively with an increasingly global customer base. GoToMeeting offers us the instant connectivity of email or a messaging service, but with the richness of collaboration achieved through face-to-face meetings.” “Many businesses now operate multiple sites in worldwide locations, making face-to-face meetings expensive, inconvenient and difficult to arrange. AppSense is demonstrating how GoToMeeting can break down borders and enable companies to learn, share and collaborate, no matter where they are,” says Andrew Millard, Director of eCommerce, Citrix Online EMEA. To learn more about GoToMeeting and to try the product free for 30 days, visit www.gotomeeting.com About AppSense AppSense is the leading provider of user environment management solutions for the enterprise, with over ten years proven track record in the virtualisation space. User environment management is a proven method of reducing desktop management costs by treating the user environment independently of the desktop and delivery method. This separation enables IT to standardise the corporate desktop and automate the delivery of the user’s working environment, significantly reducing operational cost. For more information, visit www.appsense.com About Citrix Online Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone. Whether using GoToMyPC® to access and work on a remote PC, GoToAssist® to support customers, GoToMeeting® to hold online meetings or GoToWebinar® for large online events, our customers are increasing productivity, decreasing travel costs and improving sales, training and service on a global basis. We have more than 35,000 small and medium-sized businesses using our products, and hundreds of thousands of individual professionals as customers. A division of Citrix Systems, Inc. (NASDAQ: CTXS), Citrix Online is based in Santa Barbara, California, with satellite offices and data centres throughout the world. For more information, visit www.citrixonline.com. About Citrix Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtualization, networking and software-as-a-service (SaaS) technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on–demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.

About Gareth Kitson

Gareth has worked for AppSense for over 9 years and is the director of product marketing for the AppSense desktop products. He oversees external product communications and works with analysts, technology partners and customers to design and position people-centric solutions that maximize user productivity and enable IT projects.

He is a frequent blogger and a regular speaker at virtualisation forums around the world.

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